dd countrywide is a government body but it has its personal editorial independence.
beginning: 1959 to 1982
on 15 september 1959, on the studio of all india radio, delhi, the very first television channel in india, began an experimental telecast with a small transmitter and a makeshift studio. till 1965, dd became part of all india radio, so all the regular every day transmissions had been operated through all india radio. on 15 august 1982, doordarshan introduced a national telecast carrier from its personal tv studio in mandi house, new delhi. this telecast become named dd1 channel and started regular transmission. krishi darshan, chaupaal, samachar, and kalyani had been the primary programs on the channel.
in 1984, dd1 channel started out telecast of sponsored tv serials, which were produced via veteran filmmakers. hum log become the primary television serial of indian tv, and started out airing on 7 july 1984. after the fulfillment of hum log, many different television producers and filmmakers created many popular shows.
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the sword of tipu sultan, mirza ghalib, akbar birbal, bahadur shah zafar, bharat ek khoj, mahabharat, ramayan, vishwamitra, luv kush uttar ramayan, buddha, malgudi days, surabhi, hum paanch, tiltliyan, taaraa, yeh jo hai jindagi, megastar trek, khaandaan, 13 panne, air hostess, waah janaab, tamas, vikram aur betal, tenali rama, kirdaar, singhasan battisi, guldasta, mrignayani, shrikant, sadgati, nukkad, yeh jo hai zindagi, lot pot, mungerilal ke haseen sapne, bhim bhawani, kakkaji kahin, paying guest, ados pados, upannyas, fauji, karamchand, vyomkesh bakshi, samandar, param veer chakra, wagle ki duniya, buniyaad, hum log, kachchi dhoop, chunauti, mahanagar, talash, umeed, subah, mr. yogi, circus, ek bhool, chote babu, yugantar, kehkashan, yatra, rajni, avenue hawk, udaan, gaata jaaye banjara, phool khile hain gulsan gulsan, pingu, circus, taaj mahel, khubsuraat, and dada dadi ki kahaniya were the maximum popular serials of those days.competition with satellite television: 1992 to 1997
after the entry of satellite tv for pc channels in india, doordarshan started going through strong opposition from zee television in 1992. despite the fact that days cable and satellite tv for pc channels have been now not effortlessly available then, dd-1 changed into nonetheless ruling the chart, as it become available terrestrially. in 1993, doordarshan launched its 2d channel for metro/urban target audience, dd metro, and renamed dd1 to dd national, which turned into focused at a rural target audience.
with the telecast of popular television shows like chandrakanta, alif laila, tehkikaat, chitrahaar, reporter, udaan, byomkesh bakshi, farmaan, katha sagar, neem ka ped and chanakya, dd country wide was sufficient precise for purchasing viewers, however doordarshan board turned into focusing extra on its dd metro channel, which turned into aimed to compete with zee television. in the meantime, dd metro became one of the famous destinations of television visitors with its indicates like junoon, superhit muquabala, and azanabi. some of the famous indicates were additionally aired on dd countrywide.
in 1995, whilst most of the channels like dd metro, zee television, domestic television, famous person plus and sony tv started that specialize in their high time slots, dd country wide become nevertheless stacked with its function and responsibilities, as on the time it become most effective source of news on television. to offer greater entertainment, dd countrywide opened an afternoon slot for housewives with the telecast of shanti. to assist the success of shanti, many other suggests like swabhimaan, farz, and yug were added and all of them were praised.
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losing the conflict: 1997 to 2002
this period become very horrific for doordarshan and its channels. dd national channel started out dropping its battle with private channels, and dd metro channel also lost its viewership. in 1997, prasar bharati, the discern frame of doordarshan, became fashioned, however it became now not a whole lot capable of take proper choices for its channels. personal channels like zee tv, big name plus and sony tv started out airing excessive budget television serials from pinnacle manufacturing homes, in which doordarshan's each channels were failed to get any production with themselves. but dd national become still doing the satisfactory in afternoon slots with kasam, itihaas, agni, aprajita, aurat, ardhangini, sanjog, deewar, aane wala buddy, waqt ki raftaar and lots of greater packages, however in high time, it turned into losing its ground. there had been some notable packages like india's most wanted, gul sanobar, surabhi, noorjahan, om namah shivay, jai ganga maiya, and suraag, but the ones had been no longer enough to provide opposition to non-public channels.
in 1999, dd country wide started out airing mukesh khanna's shaktimaan, which became the blockbuster television serial in indian records. in 2000, after tasting the fulfillment of india's most desired, jasoos vijay and suraag in high time, prasar bharati decided to revamp its both channels, and many new serials have been added on dd national, but very few of them had been successful due to confined high time slots. dd country wide had simplest 9-10:30 for displaying top time content, whilst different channels had the 8-11 slot for top time. new channels like sahara television and sab tv were additionally acting better than dd channels in prime time.
reclaiming the viewership: 2002 to 2010
in 2002, dd presented its time slots to famous filmmakers, and were given a few popular shows of the time. ramanand sagar's aankhen, br chopra's aap beeti, adhikaari brothers cid officer, kiran bedi's galti kiski, and time's dishayen have been telecasted at the channels and prized via visitors. in 2003, while dd metro channel changed into converted into dd news, prasar bharati centered on its dd national channels, and indicates like meher, pass over india, kayamat, kaanch, and phir bhi dil hai hindustani have been added. in 2005, hawayein starring ravi kishan-malini kapoor became one of the most famous indicates and additionally received name of nice tv serial of the yr on the ita awards.
in this era, dd brought many popular serials like air hostess, wo huye na hamare, kyunki jeena isi ka naam hai, tum dena sath mera, hari mirchi lal mirchi, soni mahiwaal, wheel smart shrimati, krazzy kiya re, chandramukhi, jo kahunga sach kahunga, tahreer munshi premchand ki, and kashmkash zindagi ki. those had been praised, and with the assist of those serials dd national controlled itself in the race of trp.
lost identification and relaunch: 2010 to offer
in this era dd country wide suffered with low pleasant serials. at high-time it became still not able to compete with private channels, and it additionally started out losing its top role in afternoon slots to reruns of other channels. in 2012, after losing greater than ever before, dd started out airing ekta kapoor's pavitra bandhan, sanjay leela bhansali's saraswatichandra and a few other serials, but this turned into not sufficient for its revival. in 2013, it reduced its window for regional telecasts to 4pm-7pm, and stopped airing news at night, which added one and a half of hour to its top time. to enrich the new 4-hour lengthy prime time, dd added television serials like gora, bharat ki shaan, baba aazmi's yeh kaha aa gaye hum, dil jo kah na saka, and sanjeev kapoor's chef ki rasoi. it additionally released a campaign for its afternoon slots, "dd dophar aapke ghar", by airing serials like amrita, anudamini, aisa prem kahan, and chupau kaise laaga chunari me daag.
in november 2014, prasar bharati relaunched dd national as desh ka apna channel with a new theme and serials like glad houses, khwabon ke darmiyaan, khamosh sa afsaana, dard ka rishta, paltan, stree shakti, zindagi ek bhanwar, and janmon ka bandhan. initially these shows did better, but after monitoring their overall performance, in 2016 prasar bharati decided to head for a slot sale coverage and invited bids from movie makers for its 7pm to eleven pm slot. 2016 afternoon slots aired serials like krantijyoti savitribai phule, u-turn, and munidhar.
